Shopper Intelligence State of the Nation: Colm Rooney, Country Manager, Shopper Intelligence Ireland, is back to present the latest 2022 insights from their annual Irish Grocery shopper study in a series of four webinars in June and July.
Webinar 1: State of the Nation
Date: 22 June 2022 Time: 10:00 - 10:45
Colm Rooney is back to present the latest 2022 insights from their annual Irish Grocery shopper study. This will include a look at what shopper behaviours have changed since 2021, how rising prices are impacting shopper satisfaction and what these changes mean for brands and retailers.
Webinar 2: Retailer Profiles
Date: 29 June 2022 Time: 10:00 - 10:45
A drill down into the data, retailer by retailer. Colm will share insights from the annual Irish Grocery shopper study, focusing on perceptions of the various grocery retailers in Ireland and what these perceptions mean for brands and retailers alike.
Webinar 3: Perceptions of Traceability, Sustainability & 'Irishness'
Date: 06 July 2022 Time: 10:00 - 10:45
The third webinar in the series will drill down into the data regarding traceability, sustainability and 'Irishness'. Colm will share insights from the annual Irish Grocery shopper study, focusing on how important the qualities of traceability, sustainability and 'Irishness' are to the Irish grocery shopper.
Webinar 4: Impact of Alcohol MUPs on Perceptions among Irish Grocery Shoppers
Date: 06 July 2022 Time: 11:00 - 11:30
In the final webinar in the 2022 summer series, Colm will present the latest insights from their annual Irish Grocery shopper study concerning how Alcohol Minimum Unit Prices (MUPs) are impacting perceptions among Irish grocery shoppers in the alcohol category. This webinar will be of interest to Irish alcohol brands.
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