Irish Grocery Shopper Insights 2022

Untitled design (3)

Webinar Recordings

Watch on demand

Colm Rooney, Country Manager Ireland, Shopper Intelligence, joins GS1 Ireland to present the latest 2022 insights from their annual Irish Grocery Shopper study.

1. State of the Nation

This presentation includes a look at what shopper behaviours have changed since 2021, how rising prices are impacting shopper satisfaction, and what these changes mean for Irish brands and retailers.

2. Retailer Profiles

A drill down into the data, retailer by retailer. In this presentation Colm examines shopper perceptions of the various grocery retailers in Ireland, and what these perceptions mean for brands and retailers alike.

3. Traceability

The third webinar in the series drills down into the data regarding traceability, sustainability and 'Irishness'. Colm discusses how important the qualities of traceability, sustainability and 'Irishness' are to the Irish grocery shopper.

4. Alcohol MUPs

In this final webinar Colm reviews how Alcohol Minimum Unit Prices (MUPs) are impacting perceptions among Irish grocery shoppers in the Beers, Wines & Spirits (BWS) categories. This webinar will be of interest to alcoholic beverage brands and distributors in Ireland.

Share this webinar series on social media:

About our speaker

Untitled design (3)

Shopper Intelligence is the largest annual global shopper study in the world: a syndicated survey across hundreds of categories and retailers in 10 countries.

Shopper Intelligence Research: a global benchmarking system for supermarket categories.


Contact Colm

Registered in Ireland as GS1 (Global Standards 1 (Ireland)). Co. No. 404327. A Company Limited by Guarantee trading as GS1 Ireland.  Office address: 2nd Floor The Merrion Centre, Nutley Lane, Donnybrook, Dublin D04 KF62, Ireland.  T: +353 1 208 0660 E: